Talk to an expert

Brand intelligence

The data intelligence radar that protects and scales your brand reputation.

Monitor mentions, measure Share of Voice, and anticipate trends and crises in real time. Advanced Artificial Intelligence at the service of your Marketing and PR team.

Designed for CMOs, communications directors, and leading PR agencies.

  • Brand Health
  • Spike & Viral Detection
  • Real-time alerts
  • AI visibility

The problem

The conversation about your brand doesn't wait for the weekly report.

  • Crises are born in threads, videos, and comments.
  • Competitors take share of voice while the team is still triaging keywords.
  • Enterprise tools: expensive, slow to adopt, and still noisy.

Monitor. Understand. Measure. Act.

The brand team sees what's happening, what matters, the number that proves it, and the next step — in that order.

  1. Monitor

    01

    Radar tracks social, press, messaging, and comments around the clock and surfaces spikes, viral content, and debates starting to grow around the brand.

  2. Understand

    02

    AI separates noise from what actually affects reputation: narrative, sentiment, reach, and who is driving the conversation.

  3. Measure

    03

    Brand health, share of voice against the competitors you configured, and what ChatGPT, Gemini, and Perplexity say about the brand — with cited sources and stated coverage. Numbers leadership accepts.

  4. Act

    04

    Alerts, agents, and the assistant turn the signal into a same-day decision — a response, a statement, or a campaign adjustment while it still matters.

A brand crisis starts small.

Within minutes it stops being an isolated video — and the team can already respond with evidence.

  1. 09:12

    First post detected

    Tap to see the detail

    A short video complaining about the product enters monitoring. It still looks isolated.

  2. 09:18

    Abnormal rise in mentions

    Tap to see the detail

    Volume leaves the baseline. Radar flags the spike, not the noise.

  3. 09:26

    The narrative starts to spread

    Tap to see the detail

    The same framing shows up in Reels, comments, and monitored groups. Sentiment turns negative.

  4. 09:31

    High reach identified

    Tap to see the detail

    A high-reach account reposts the video. The mention gains weight and lands on your competitor's radar.

  5. 09:35

    Crisis alert generated

    Tap to see the detail

    Crisis probability crosses the threshold. Radar issues the alert with context and a report for review — not just a link.

  6. 09:42

    Evidence organized

    Tap to see the detail

    Sources, screenshots, history, and sentiment are already in the report. The owner reviews and approves.

  7. 09:50

    The team responds

    Tap to see the detail

    Public response, statement, or campaign adjustment goes out based on data — not in the dark.

Illustrative timeline with product demonstration data.

Three reports the brand team uses every week

Each report runs on a fixed cadence and covers its own lookback period, shown under the title — with cited sources, stated coverage, and human review before distribution.

Brand Health

Generated weekly · last 7 days

The reputation pulse: volume, sentiment, and reach of the conversation about the brand, interpreted by AI over cited evidence.

  • Volume and net sentiment
  • Reach with stated coverage
  • Context from your brand's Google Analytics

Share of Voice

Generated weekly · last 30 days

Your brand against the competitors you configured, in volume and reach — also as a dashboard widget.

  • Brand vs. configured competitors
  • Mentions by name, entity, and phrase
  • No data never reads as 100% dominance

Brand Crisis Alert

Hourly scan · last 48 h

AI classifies crisis probability for every relevant piece of content. Above the threshold, it generates a report for review and notifies the team.

  • Per-content classification
  • Evidence report for review
  • Nothing circulates without human approval

AI visibility

When someone asks an AI about your brand, what does it say?

More and more people ask ChatGPT, Gemini, and Perplexity before they search Google. Radar asks the same questions every week, under a fixed protocol, about your brand, and shows whether the brand appears, in what tone, and whether the answer includes criticism.

Questions we ask every week

  • “Who is [your brand]?”
  • “What are the main criticisms of [your brand]?”
  • “Is [your brand] trustworthy?”
  • Appears

    In how many answers the brand is mentioned — and whether that rose or fell since last week.

  • Tone

    Favorable, unfavorable, mixed, or neutral — the framing the AI gives the brand.

  • Criticism

    Whether the answer includes criticism of the brand and which pages the assistant used as sources.

Changed from one week to the next? You get an insight with the question asked, the assistant, the before and after, and the cited sources — and you can request a new measurement at any time.

Measured under a fixed protocol with assistants that use web search. It does not reproduce anyone's personal ChatGPT, Gemini, or Perplexity account.

From information chaos to a clear strategy in 3 steps

How Radar 2M simplifies market monitoring so your team can focus on brand growth.

  1. Multiplatform capture

    Continuous collection from social networks, comment sections, messaging, blogs, and major news portals — text, image, and video.

  2. AI filtering and contextual analysis

    The system separates irrelevant noise, maps entities, and calculates consumer sentiment in real time.

  3. Reports and high-impact actions

    Alerts in the app and on Telegram, human-reviewed reports, and executive presentations generated in moments.

People are already talking about your brand. The question is who tells you.

Request a demo with a real scenario — your brand and two or three competitors — and see brand health, share of voice, and crisis alerts in 15 minutes.

The analytical arsenal that puts your brand steps ahead

Intelligent automation and strategic AI to optimize your PR and Growth team's work.

  1. Brand specialist chatbot

    Ask questions in natural language about the public perception of your company and receive instant, data-backed diagnoses.

  2. Autonomous agents

    Build your team of virtual specialists. Schedule agents to run market research, fact-checking, and data compilation on the cadence you need.

  3. Predictive analysis and trend projections

    Anticipate the next moves in your segment and the unfolding of campaigns and trending topics.

  4. Executive reports with RAG and human editing

    Cross collected data with the company's internal documents and PDFs to generate rich dossiers, ready for the board.

  5. Deep analysis of comments and discussions

    See what consumers actually say in comment sections and forums, identifying real pain points and product insights.

Reputation management without noise, focused on results

Three strategic fronts to turn data overload into high-impact decisions.

Brand health and market share

Know exactly how your brand is perceived versus competitors.

Measure the strength of your digital presence with clear metrics for sentiment, Share of Voice in market conversations, and association with major themes.

Visual tracking and corporate image protection

Where your logo and executives appear on the web, even without a text mention.

Monitor the visual presence of spokespersons, products, and logos in photos, memes, and videos, continuously identifying misuse or spontaneous exposure.

Cost under control

Our technology already filters out what is irrelevant upfront, applying intelligent processing only where it creates value for you.

By using AI exclusively on what really matters, we deliver deep, large-scale analysis at a fraction of the cost of traditional tools.

For agencies

Brand intelligence in the deliverable, without blowing the fee.

Each client in its own scenario, with its own competitors. Radar delivers the clean signal and the report; the agency delivers the strategy — and walks into the client call with numbers, not opinions.

  • Account margin protected: AI only where it adds value
  • Material ready for the client meeting
  • Several brands, separate scenarios, one platform

Protect and amplify your brand image.

Book a conversation with our specialists and see a demo tailored to your market with Radar 2M.

Radar 2M — Brand intelligence for Marketing and PR | Radar 2M